Why?

Why an external adviser?

Because some situations demand expertise and capacity that simply do not exist in-house — and because errors in these situations carry a real cost.

Capacity when it matters. Earnings communication, regulatory pressure and reputational crises do not align themselves with an organisation's daily workload. I take on the demanding tasks precisely when the pressure is highest, without disrupting ongoing operations.

Experience drawn from repeated exposure. Investor relations, public affairs and special situations are not learnt from handbooks. After 25 years at these intersections, I recognise the patterns, know what works, and do not need to spend a client's time and money finding out.

An independent perspective. Internal advisers are part of the organisation's dynamics. That limits what they see and what they are willing to say. I am not subject to those constraints. I assess the full picture, challenge assumptions and give clear recommendations — including the uncomfortable ones.

Discretion and focus. I take on a small number of mandates at any one time. That means you receive my undivided attention — not a junior with my name on the email.